元宇宙背景
dollar universe background
元宇宙一般是指平行于现实世界又能与现实世界发生联动的虚拟世界。这个虚拟世界相当于一个虚拟社会，包括虚拟数字人、虚拟场景、虚拟经济系统和新的数字文明等。
The meta-cosm is generally a virtual world that parallels the real world and connects it to the real world. The virtual world is equivalent to a virtual society that includes virtual digital people, virtual scenes, virtual economic systems, and new digital civilizations.
什么是虚拟数字人?
What's a virtual digital man?
从技术角度看，虚拟数字人是指通过计算机图形学、语音合成技术、深度学习、类脑科学、计算科学等聚合科技创设的并具有多重人类特征的虚拟形象，从未来媒体形态和服务模式看，虚拟数字人将作为新媒介角色，广泛应用在元宇宙新生态中，担任着信息制造和传递的责任，是元宇宙中人与人、人与事物或事物与事物之间产生联系或发生李生关系的新介质。虚拟数字人具有三个重要特征：一是具有人的虚拟形象；二是具备独特的人设；三是具备互动的能力。
From a technical point of view, a virtual digital person is a virtual image with multiple human characteristics created through a combination of computer graphics, speech synthesis technology, in-depth learning, brain science, computing science, etc. In terms of future media patterns and service models, a virtual digital person will serve as a new medium, widely applied in the new meta-cosm ecology, with responsibility for the creation and transmission of information, a new medium in which people are connected to people, to people, to things or to things, or to things. Virtual digital individuals have three important features: a virtual image with a human being; a unique human being; and a third with the ability to interact.
虚拟数字人的分类
Classification of Virtual Digital People
虚拟数字人是一个统称，又称为虚拟人或数字人，按不同的应用场景又可以分为虚拟偶像、数字员工、虚拟主播等。虚拟数字人在现实实践中按照技术、应用、呈现方式可以分为不同的类型。
Virtual digitalists are collectively known as virtuals or digitals, and can be divided into virtual icons, digital workers, virtual hosts, etc. Virtual digitalists can be divided into different types according to technology, application, presentation, etc.
虚拟数字人的发展
虚拟数字人 1.0：萌芽于20世纪80年代，代表人物一一虚拟歌姬林明美
Virtual Digitator 1.0: Born in the 1980s.
虚拟数字人2.0：发展于21世纪初，代表人物——二次元少女初音未来
Virtual Digitator 2.0: developed at the beginning of the 21st century, representing the person - the first voice of the second dollar teenage girl.
虚拟数字人 3.0：爆发于元宇宙初期，代表人物一一虚拟美妆达人柳夜熙
Virtual Digital Man 3.0: Exploded in the early days of the Woncosm, representing a virtual make-up man, Willow.
虚拟数字人的终局
the end of a virtual digital person
虚拟数字人的终局是元宇宙。随着虚拟数字人多场景应用的融合，将出现一个无限接近现实的虚拟世界，一个虚实相生的美丽新世界。当元宇宙中可以实现工作、生活、社交那么它也便成为虚拟数字人的终极“活动场”
With the convergence of virtual digital applications, there will be a virtual world that is boundlessly close to reality, a beautiful new world. When work, life, and socialization can be achieved in the universe, it will also become the ultimate “activities” of virtual digital beings.
虚拟数字人十大营销应用场景
Virtual Digital Man Ten Marketing Applications
“顶流”代言人，引爆声量立竿见影
The top of the line, the sound of the detonation is immediately visible.
现实明星的虚拟人版，激发全新话题效应
A virtual version of a real star that inspires a whole new topic.
品牌自产代言人，安全、持久且开发空间大
It's a brand-made voice. It's safe, sustainable, and it's a big space for development.
拍摄广告大片，让品牌更具科技未来感
Making a big commercial, making brands more techno-future.
产出定制内容IP，让品牌传播更深入人心
Output custom-made content IP to make branding more visible
带货主播，永不疲倦且稳定发挥
With the owner, never weary and steady.
发布会主持人，让营销活动更鲜活生动
Launcher, make marketing more dynamic.
AI虚拟主播，渗透并改变新闻传播业
AI Virtual hosts, infiltrates and transforms the news communications industry
全能客服，提供全链路场景智能化服务
Full-time customer service, full-link scenario intelligence service.
核心员工，处理财务、管理、市场分析等复杂工作
Core staff to handle complex tasks such as finance, management, market analysis, etc.
“虚拟数字人”全面赋能品牌营销
“Virtual Digital Man” full-blown enabling branding
当下，“虚拟数字人+品牌”的营销模式已辐射渗透到车企电商、快消、美妆等各行各业，成为品牌对外营销传播的重要组成部分。虚拟直播、虚拟偶像、虚拟代言人已得到明确的商业价值验证。
At this point, the “virtual digital + brand” marketing model has been irradiated into a variety of industries, such as car generators, fast-dischargers, and make-up, and has become an important part of the external marketing of brands. Virtual live broadcasts, virtual icons, and virtual spokespersons have been validated by clear business values.
虚拟数字人的市场前景有多大?
What are the market prospects for virtual digitals?
速途元宇宙研究院发布《2022虚拟人产业研究报告》指出至2025年国内虚拟人相关企业数量将突破40万家，2030年虚拟人整体市场规模将达到3095亿元，虚拟人内容市场营收规模将达到7315亿元。
The Institute published the Study of the Virtual Human Industry of 2022, which states that by 2025 the number of domestic virtuals-related enterprises will have surpassed 400,000, that the total market size of the virtuals will have reached $30.95 billion in 2030 and that the virtual content market will have collected 731.5 billion yuan.
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