到底是哪些人在玩链游？｜《区块链游戏玩家研究报告》

资讯 2024-06-27 阅读:50 评论:0

来源?|DegameLabs链游实验室Source: DegameLabs Linking Laboratory封图 |?CSDN 付费下载于视觉中国I'm going to pay for it in visual China.* 文末有...

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来源?|DegameLabs链游实验室

Source: DegameLabs Linking Laboratory

封图 |?CSDN 付费下载于视觉中国

I'm going to pay for it in visual China.

* 文末有福利哟~

♪ There's welfare in Mandarin ♪

你身边玩链游的是哪些人？

Who are you playing around with?

链游的玩家可分为：核心玩家、次级玩家和边缘玩家。

点击图片查可看具体信息

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这三类玩家各有特征，让我们看看不同类型的玩家具体有何特征吧。

Each of these three players has characteristics, so let's see what the specific characteristics of the different types of players are.

1、玩家画像

1, Player Image

发现玩家是谁：

finds out who the player is:

我们用人口学基础特征对三类玩家的特征进行了总结：90后男青年是链游的主力军，核心玩家以居住在一线城市为主，职业相对自由，对币圈十分关注；次级玩家和边缘玩家则多为猎奇玩家，关注新事物。

We summarized the characteristics of the three categories of players with the basic characteristics of demography: after 90, young men were the main forces in the chain , the core players were based in the first-line city, with a relatively free profession and a great interest in the currency ring, while secondary and marginal players were mostly strong > hunters, focusing on new things.

点击图片查可看具体信息

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除了玩家客观特征之外，不同类型的玩家主观游戏偏好也不相同。链游核心玩家和次级玩家对游戏玩法的偏好一致，但与边缘玩家有较大差异。

In addition to the objective characteristics of player , different types of player subjective game preferences are different. The core and secondary players of the chain travel match their preferences for game games, but they differ significantly from those of marginal players.

核心玩家更享受赚钱的乐趣，次级玩家注重在游戏中思考动脑，而边缘玩家更享受与好友组队互动的乐趣。

core players enjoy the pleasure of making money , secondary players focus on thinking and thinking in the game, while marginal players enjoy the fun of interacting with their group of friends .

点击图片可查看具体信息

Click to view specific information

链游玩家是如何养成的？

How did the

链游玩家

linker

不论是哪种类型的链游玩家，均有超过30%的玩家认为，网站/APP是其获取资讯的主要途径。

More than 30 per cent of all chain players, regardless of their type, consider the website/APP

通过价值和玩法的普及来转变玩家的链游认知是吸引玩家进入的重要途径。

Transforming the player's chain awareness through is an important way to attract players into it.

1、获取资讯的途径

1, access to information

头部链媒（巴比特、星球日报等）是用户获取资讯的主要渠道，朋友圈公众号等社交媒体也不可忽视。

(Babit, Daily Planet, etc.) is the main source of information for users and social media such as the Friends Circle Public.

2、对区块链的了解程度

2, level of knowledge of block chains

55.4%的核心玩家对区块链很了解，15%的边缘玩家中对区块链完全不了解。

55.4 per cent of the core players are well aware of block chains and 15 per cent of the edges play at home with no knowledge of block chains.

3、对链游和传统游戏区别的了解程度

3, degree of understanding of the distinction between chains and traditional games

核心玩家中77.7%认可链游价值并期待链游玩法，完全不了解链游价值的仅有0.8%，而次级玩家中有8.3%的用户不了解链游价值。

Seventy-seven.7 per cent of recognize the value of chain trips and look forward to them. Only 0.8 per cent of the value of chain trips is totally unknown, while 8.3 per cent of the secondary player users do not understand the value of chain trips.

边缘玩家态度两级分化较严重：不了解但愿意尝试玩家的比重最高，占比45.4%，18.1%的玩家对链游价值不认可或者不关心。

edge player has a more polarized attitude: the highest proportion of people who do not know but are willing to try is 45.4 per cent, and 18.1 per cent do not recognize or care about the value of the chain.

点击图片查可看具体信息

Click for specific information

链游进入

links into

一款成功的链游应聚焦在合理传达链游价值和理念、兼具收益性和趣味性之上。

A successful link should focus on 's rational communication of the value and philosophy of the chain as well as its profitability and fun

链游在不同渠道的宣传策略不可完全一致，应结合实际有所调整，如，应用商店可偏重玩法宣传，区块链应用数据平台可集中于赚钱效应的宣传。玩家教育（链游科普、入门引导及新手教程等）需要被高度重视。

The communication strategy, which links to different channels, is not fully consistent and should be adapted to the reality that, for example, shops can focus on games, and block data platforms can focus on information on earning effects. Player education needs to be highly valued.

1、玩链游的动机

1, motivation to play chain

认可链游价值和理念是核心玩家和次级玩家玩链游的共同动机；

recognizes the value and philosophy of chain travel

核心玩家更主要的动机是希望在游戏中获得收益，而次级玩家则更容易被游戏本身吸引来玩链游。

The main motivation of the core players is the desire to profit from the game , while the secondary players are more likely to be attracted to the game itself .

2、获取链游的途径

2, access to links

区块链钱包是核心玩家和次级玩家主要玩链游的途径；

block chain wallet is the main linkwalk for core and secondary players;

核心玩家主要通过区块链应用数据平台玩链游，次级玩家更多通过应用商店、朋友推荐进入链游。

Core players travel mainly through the block chain application data platform , and secondary players are more recommended to through the

3、玩链游的阻碍因素

3, barriers to play chain

对游戏内容不感兴趣是核心玩家玩链游的主要阻碍；

Lack of interest in the content of the game is the main obstacle to core player chain travel;

操作复杂则是次级玩家玩游戏的主要阻碍。

点击图片查可看具体信息

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玩法认知

game awareness

道具资产上链情况是影响核心玩家游戏体验和留存的重要因素之一。

The situation of

点击图片查可看具体信息

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1、对道具资产上链的态度

1, attitude to prop asset upper chain

相比于次级玩家，核心玩家更在意道具资产是否上链。

Core players are more interested in whether prop assets are chained than secondary players.

2、对道具资产上链的行为

2, acts against prop assets uplink

相比于次级玩家，核心玩家会特地去查询道具资产是否上链的比例更高。

The core player specifically searches for prop assets to be chained to a higher proportion than a secondary player.

一款链游要怎么做才能更持久地抓住玩家的心？

What do you need to do to catch the player's heart more enduringly?

如前所述，我们根据数字货币交易行为、链游态度和链游经历将玩家分为：核心玩家、次级玩家和边缘玩家。

As mentioned earlier, we divide players into

这三类玩家有着不同的人口学特征、链游偏好（类型、画风等）和游戏行为（认知、决策、动机、享受游戏乐趣、游戏期待等）。

These three categories of players have different demographic characteristics, chain preferences (type, wind, etc.) and game behaviour (cognitiveness, decision-making, motivation, enjoyment of games, game expectations, etc.).

更为重要的是，报告发现，三类玩家对链游玩法期待呈现显著性差异。

More importantly, the report found that the three categories of

链游期待

chains look forward to

点击图片查可看具体信息

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其中，核心玩家最关注游戏收益，而次级玩家和边缘玩家更在意玩法趣味性。

Among them, core players focus on

链游市场尚处于发展阶段，满足核心玩家的痛点，并发挥核心玩家的裂变作用是当前重点。

The

点击图片查可看具体信息

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具体而言：

Specifically:

1、核心、次级和边缘玩家基本特征和游戏偏好不同，应采取的游戏认知、进入和宣传策略也应有所调整。

The basic features and preferences of the core, secondary and peripheral players

2、要最大程度满足核心玩家需求，在游戏经济模型设计、链游玩法、游戏激励和用户裂变上投入更多精力。

Maximize

3、提升游戏对次级玩家的拉力，降低对边缘玩家的阻力，致力于促使后两类玩家完成核心化转变。

Increasing the pull of the game to secondary players, reducing resistance to marginal players, and working to to bring the latter two players to the core shift .

看完本文你有什么想法？关于企业级区块链平台，你有什么想说的？欢迎在评论区和我们一起讨论，5 月 14 日将在评论区抽取 2 位小伙伴送《区块链商业》纸质书一本哟~

What do you think? What do you want to say about the business-level block chain platform?

感兴趣的小伙伴也可以直接点击购买哦

If you're interested, you can just click and buy it.