自打2009年，“区块链”这一概念被提出创造出来之后，全世界的人们对它又爱又恨，爱的人觉得“人类的春天就要开始了”，恨的人也会忧心忡忡，“千万不要赚带血的钱”。
Since the creation of the concept of “block chains” in 2009, people around the world have loved and hated it, and those who love feel that “the spring of mankind is about to begin”, and those who hate will worry, “Don't make any blood money”.
十年来，虽然区块链起起落落，但也不妨碍它成为大家品头论足的潮流，没吃过猪肉也要装作自己见过了猪跑，说上个一二三四，仿佛逼格就噌噌噌上去了。
For the past 10 years, although the block chain has risen and fallen, it has not prevented it from becoming a trend for everyone, pretending to have seen a pig run without eating pork, saying the last one, two, three, four, as if it had gone up.
而一向致力于赶潮流的韩国娱乐公司SM，也终于加入了这个行列——2019年9月8日，他们大张旗鼓宣布要玩区块链，要做第一个发行自身货币的娱乐公司。
And the South Korean entertainment company SM, which has always been committed to catching up with the tide, finally joined the group — on 8 September 2019, they announced that
△ SM将发行自己的货币
The SM will issue its own currency.
消息一出，立马引发热议，粉丝的情绪尤其反弹得厉害，他们可能喜欢着吴世勋、林允儿等不同艺人，但此刻纷纷把枪口对准SM，“又在搞什么幺蛾子”“公司还能发行货币？想上天啊”“真的越来越迷，想趁早倒闭吧”……
As soon as the news came out, the fans had a particularly strong backlash, and they might like different artists like Oh Se-hoon and Lin Yoon, but now they're pointing guns at the SM, "What's the moth doing?" "The company can also issue money?
想吃螃蟹的人
大张旗鼓杀进币圈，走出粉丝经济新大道？
{\bord0\shad0\alphaH3D}End a fan's New Economic Avenue? {\bord0\shad0\alphaH3D}
这些画风一致的评论都指向了同一个问题：区块链看起来和娱乐八杆子打不着，SM这一次究竟想做什么？
These consistent comments point to the same question: what does the SM really want to do this time?
那就让我们先来解释一下什么是区块链——即分布式数据存储、点对点传输、共识机制、加密算法等计算机技术的新型应用模式。
Let's first explain the new application patterns of computer technology such as block chains -
为了方便大家理解，我们用娱乐圈的情况来解释，“区块链”可以理解为一种能防止演员通过导演上位的手段——
For the sake of ease of understanding, we use the context of the entertainment business to explain that the “block chain” can be understood as a means of preventing actors from taking up their positions through the director —
比如有50个群众演员来试镜，选角导演有个私密的小本本，专门记录和分配角色，一般情况在一部戏里，一个演员只能演一个角色。
For example, there are 50 popular actors auditioning, corner directors have a private little book, specializing in recording and assigning roles, and usually one actor can only play one role in a play.
但有些演员为了拿到更多的角色，就不惜一切去和导演搞好关系，让导演在小本本上给自己分配更多的角色。
But some actors, in order to gain more roles, do whatever they can to get in touch with the director and allow the director to assign more roles to himself in the book.
有了区块链后呢，小本本不再是导演独有，变成了导演和每个群众演员人手一本，本子上公开透明地将每个演员和对应的角色标注好，如果导演想擅自更改/增删角色，那么所有人都会看见，想要再利用导演关系换取更多出镜机会，可能性几乎变成了0。
With the block chain in place, Haramoto is no longer a director but a copy of the director and every popular actor, and each actor and counterpart is marked in an open and transparent manner. If the director wishes to change/additionally delete his or her role, everyone will see that if he or she wants to use the director's relationship again for more opportunities, the possibility is almost zero.
△ 用娱乐圈例子解释区块链，制图/8号风曝
Explain the block chain with the example of the entertainment loop, map 8 exposure
总的来说，区块链的特性就是——去中心化，公平公正，难以篡改也防止抵赖。SM公司也正是想利用这些特点，来大力发展粉丝经济。
In general, the characteristics of the block chain are 那么就会有人问了，“区块链”和“发币”又有什么必然联系？ Then someone will ask, what is the necessary link between the block chain and the currency? 简单理解，小本本不能总是“数正字”吧， 于是有的小机灵鬼就创造出了名号繁多的形式，什么比特币啦，以太币啦，放到SM身上就是即将要发行的“SM币”。 It's easy to understand that the little book can't always be "number the word," so some of the smart-ass are creating a lot of famous forms, bitcoins, too much, and putting it on the SM is the SM currency that's about to be issued. 虽然目前SM没有制订出具体的运作方式，但也许不远的未来，签名、握手、演唱会等福利就会和SM币挂钩，并进行明码标价，与金钱流通的世界隔绝出来，自成一个公平公正公开的大型娱乐王国—— Although the SM does not currently have a specific mode of operation, perhaps in the near future, the benefits of signatures, handshakes, concerts, etc. will be tied to SM coins and priced clearly, isolated from the world in which money flows, as a large, fair and open entertainment kingdom — 到时候，王国里会举办各式各样的明星活动，每场活动的价格不一，如果你想去哪场活动，就需要相应数目的SM币来兑换入场券。 At that time, there will be a variety of star events in the Kingdom, with different prices per event, and if you want to go to any event, a corresponding amount of SM coins will be required for the purchase of tickets. 而参考目前的情况，SM币数量应该是一定的，并且都会有固定的发放时间，有些人为了去一场活动，到处“跪求SM币”；也有些人运气好，一开始就成功抢了很多，手里囤了大把大把，自然而然晋升成了黄牛，通过二次贩卖获利。 In the light of the current situation, the amount of SM currency should be certain and there should be a fixed time for distribution, and some people “knee for SM coins” to go to an event, while others are lucky to have been able to steal a lot in the first place, hoarding a lot of money in their hands and, naturally, turning into yellow cows, profiting from secondary trafficking. 未来，SM旗下艺人的粉丝们可能要此头疼不已了—— In the future, fans of SM-flagged performers might want this headache. “靠！EXO握手会也太贵了吧，竟然要5000个SM币。“ "Damn! EXO handshake is too expensive for 5,000 SM." “别说了，我已经负债300个SM币了，得想办法赚一点“。 "Don't say it. I've already paid 300 SM. I've got to make some money." 至于赚取SM币的方式，可能是通过现实的金钱兑换，可能是通过购买明星专辑等周边积攒，也有可能是粉丝之间的有偿借贷。 As for the way in which the SM currency is earned, it may be obtained through real exchange, by buying nearby savings such as star albums, or by remunerative borrowing between fans. 在具体细则出台之前，我们也只能给出一个堪堪的猜想，不过SM目的倒是明确，“根据粉丝的贡献度给予相应的权利”。 Until a specific rule is in place, we can only give an emphatic assumption, but the SM's purpose is clear, “give the right to its followers according to their contribution”. 粉丝经济是大部分娱乐公司的重要收入来源之一，它发展到现在为止可以粗略划分为几个派别，基础一点的会贩卖周边产品，高级一点则设立粉丝俱乐部，按人头收取会员费。 The fan economy, which is one of the important sources of income for most entertainment companies, can so far be broadly divided into factions, based on the sale of neighbouring products, and high-level fan clubs, which collect membership fees by head. 目前SM不仅在线上拥有网上商城，在线下也拥有了5家以上的实体周边店；还为旗下的9个偶像组合分别开放了粉丝俱乐部，以EXO粉丝俱乐部为例： SM now owns not only online business towns but also more than five physical neighborhoods; it also opens fan clubs for each of the nine idol groups under the flag, using the EXO fan club as an example: 会员每年需缴纳3.5万韩元（约200元人民币）会费，入会后你会收到一份会员礼——一张标注自己名字的会员卡+一套小卡+全体成员签名卡片+卡片夹+手提包+折叠钱包+徽章+饰品盒，并在抽取演唱会门票、参加生日party等方面拥有优先特权。 Members are required to pay an annual contribution of 35,000 won (approximately 200 yuan), and upon joining the meeting you will receive a membership gift — a membership card marked by your name + a set of cards + all members signed cards + card clips + handbags + folding wallets + badges + jewellery boxes, with priority privileges in terms of taking tickets to concerts, attending birthday parties, etc. △ EXO粉丝俱乐部发放的会员卡 Membership card issued by the EXO fan club 眼看着现有粉丝经济市场渐渐成熟，通过粉丝消费赚取的收益趋于稳定，吃螃蟹的优势也开始消磨殆尽——SM曾经是最早开设线下实体店的娱乐公司，但YG紧跟其后，Bighit甚至把周边店开到了中国；而粉丝俱乐部的制度同样不是首创，日本的杰尼斯才是实打实的鼻祖。诸多原因，让SM也在考虑怎么才能玩出更多新花样。 Looking at the growing economic market of existing fans, the gains from their consumption have stabilized, and the advantage of eating crabs has begun to fade away — the SM was the first entertainment company to open a downline real store, but then YG followed, and Bighit even opened the neighborhood shop to China; the same is not the first of its kind, but the Janis of Japan is a strong-ass father. For many reasons, the SM is also considering how to play more new tricks. 但目前看来，效果很一般，VR流行时，他们曾经要把这项技术引入直播，结果被粉丝投诉，关停了。这一次的跨界操作，说不准能够为其开创一条新的道路。 But at the moment, the effect seems to be very general: when VR was popular, they wanted to introduce the technology on the air, and the fans complained about it and shut it down. This time, cross-border operations are not allowed to create a new path for it. 落水的巨头 the giant who fell in the water >/ strong > 前有豺狼后有猛虎，半年能亏30亿 There's a wolf before me and a tiger after that. 在微博上，关于“你对SM将发行自己货币的做法有哪些质疑？”的问题，网友提供了86个不同的答案，试图从货币发行与流通、公司运作等方面来泼一盆凉水。 On Twitter, with regard to the question “What are your doubts about the SM’s practice of issuing its own currency?”, web users provided 86 different answers and tried to throw a cold pot at money distribution and circulation, company operations, etc. 但事实上，对于SM公司来说，此举不失为一种自救方式。毕竟他们苦于困境久矣，若非要用一个词来形容它的现状，那一定是“内忧外患”。 But, in fact, for SM, this is a way of saving itself. After all, they have been suffering for so long that if one word were to be used to describe its status quo, it must be “negative”. 内忧：不造星，要造机器人 : No stars, no robots 成立于1995年的SM，一直处于韩国娱乐圈龙头老大的位置：第一个娱乐文化股份公司，开创了韩国新娱乐时代，和后来的小弟YG、JYP并称为“三大”，造星能力同样也是首屈一指。 Founded in 1995, the SM has been in the position of leader of the Korean entertainment business: the first entertainment culture stock company, which ushered in a new age of entertainment in Korea, and the younger brothers YG and JYP, known as the “three groups”, whose ability to make stars is also paramount. SM是英文“Star Museum”的缩写，意为“明星博物馆、名人殿堂”，从这座博物馆中走出的明星也确实不少，无论是第一代团HOT、神话，还是第二代东方神起、Super Junior、少女时代，第三代团EXO、 f(x)等…… The SM is an acronym for the English term “Star Musium”, meaning “Star Museum, Celebrity House”, and it is true that there are a lot of stars out of this museum, whether it be the first generation HOT, myth, or the second generation of Orient God, Super Junior, the teenage age, the third generation EXO, f (x) etc.... 当年业界有句流行语——只要是SM造的星，就没有不红的。 There was a popular word in industry — △ EXO 但，SM的耀眼却停留在了2016年。 However, the SM’s glare stayed in 2016. 自从3年前他们推出男团NCT后，就没有再推出过任何新团体，然而隔壁家的对手们却动作不断：YG有BLACKPINK，JYP也在今年推出了ITZY，更值得说道的是Bighit，凭借推出“防弹少年团”，成功改写韩国娱乐圈三巨头形态，开创了“四大并列”时代，并且一路弯道超车。 Since their launch three years ago, there have been no new groups since the male group NCT was launched, but the next-door rivals have been moving: YG has BLACKPINK, JYP has also launched ITZY this year, and even more noteworthy is Bighit, which has succeeded in recasting the trio of South Korea's entertainment circles, creating the "four equals" era, and turning the wheel all the way. 根据SM、YG、JYP、Bighit四家公司的财报，SM2016年赚到的钱垫底，2017年排第二，2018年排第三。最新数据显示，今年上半年非但没有赚到钱，反而亏了30亿韩元（约1700万人民币），又回到了倒数第一。 According to the financial reports of SM, YG, JYP, and Bighit, SM earned the bottom of the money in 2016, ranking second in 2017, third in 2018. The latest figures show that instead of earning the money, three billion won (approximately 17 million yuan) was lost in the first half of the year, returning to the penultimate place. SM距离曾经龙头老大的位置啊，是越来越远了。 It's getting further and further away from the former leader of the SM. △ 2016-2019上半年韩国四大娱乐公司净利润对比，制图/8号风曝 Comparison of net profits of four major entertainment companies in Korea in the first half of 2016-2019, image 8 exposure 今年8月8日，SM曾信心满满地宣布，要把EXO、SHINee、NCT部分成员进行整合，作为限定男团二次出道，还画下了要和漫威合作的大饼。结果消息一出，又被粉丝讨伐在“炒冷饭”。 On August 8, the SM announced confidently that the members of the EXO, SHINE, NCT would be integrated into a restricted second-time tour of the men’s group, and that it would make a big cake to work with the powerful. As soon as the news came out, the fans fought for “cool rice.” 一方面是捧不出新团，另一方面则是老团面临着不同程度的重创：东方神起从5个人变成了二人组合，强仁退出Super Junior，SHINee成员金钟铉去世，f(x)的宋茜等三人不再续约……能撑场子的EXO，成员正在排着队挨个儿入伍，预计未来至少5年内合体无望。 On the one hand, there is no new group, and on the other hand, the old group faces varying degrees of damage: the Orient God has changed from five to two, Keung-in has withdrawn from Super Junior, members of the SHINE have passed away from Kim Jong-hoon, and f (x) Song-si and others are no longer renewed. The EXO, who can support the field, is in line to join the army and is expected to remain hopeless for at least the next five years. 青黄不接，往日辉煌难以重现，SM重心似乎也开始发生了转移。饭圈里流行着一句话，“无论爬墙爬到了哪里，都要给傻帽（SM代称）送钱。” It seems that the weight of the SM has begun to shift, that the SM has failed to pick it up. There is a popular saying in the dining circles that "no matter where you climb the wall, you pay the SM for it." △ SM商业分布图，制图/8号风曝 SM commercial map, map 8 exposure 如果你追星，SM有爱豆、演员、模特、吃播网红等不同类型的明星，不管你饭的谁，最后可能都来自同一个公司； If you follow a star, the SM has different types of stars, such as beans, actors, models, web-based reds, whoever you eat, may end up in the same company; 旗下还有一大波制作人、导演和编剧们，也可满足看综艺煲剧的需求； There is also a large wave of producers, directors and screenwriters under the banner, who can also meet the demand for comprehensive dramas; 实在对娱乐圈不感兴趣的话，美食、房地产、科技、旅游、教育圈，圈圈具备，任君挑选。 If there is really no interest in entertainment, food, real estate, technology, tourism, education, circulation, choice. …… 总的来看，目前SM已经串联起了娱乐、餐饮、科技、房地产等多领域，试图缔造出一个庞大的商业帝国。 In general, the SM has now come together in various fields, such as entertainment, catering, technology and real estate, in an attempt to create a large commercial empire. 这个商业帝国看起来的确很恢宏，从财报上来看，2015—2018年之间它的净利润也都是逐年上涨的。 The commercial empire does seem to be very ambitious, and its net profits from 2015 to 2018 are also rising year by year in financial terms. 但是，一旦加上各个子公司的业绩（也就是合并财务报表），则是连续三年下跌，2017年更是跌到负数，去年才达到正值，然而今年上半年再次遭遇重创。 However, once added to the performance of the subsidiaries (i.e., consolidated financial statements), it fell for three consecutive years, falling to a negative level in 2017 and reaching a positive level only last year, yet again hit hard in the first half of the year. △ 2015-201上年的SM净利润对比，制图/8号风曝 Comparison of SM net profits for the previous year 2015-201, Graphic 8 exposure 显而易见，SM的财报问题出现在这一大串的子公司上。 It is clear that the financial disclosure problems of the SM arise in this large array of subsidiaries. 副业的发展需要原始资金的投入，但大笔大笔地砸钱却没有带来理想中的回报。 The development of the by-products requires the investment of seed money, but large and large sums of money are not yielding the desired returns. 以餐饮业为例，本来SM的小目标是要把连锁餐厅开到世界各地，但从砸了120亿韩元（约7000万人民币）开的第一家门店后，6年过去了，店还是那么一家店，却倒赔了211亿韩元（约1.2亿人民币）。 In the catering industry, for example, the small goal of the SM was to open a chain of restaurants all over the world, but six years after the destruction of the first shop of 12 billion won (approximately 70 million yuan), the shop was still that shop and lost 211 million won (approximately 120 million yuan). 而从2018年的SM个别财务报表可以看到，明星+粉丝经济这一块的业务给公司赚回了109亿韩元（约6400万人民币），但最终的净利润差得可远了，只有12亿韩元（约700万人民币），仅为总利润的11%。 As can be seen from the SM individual financial statements in 2018, the star + fan economy has earned the company 10.9 billion won (approximately 64 million yuan) in business, but the final net profit is far short of 1.2 billion won (approximately 7 million yuan) and only 11 per cent of the total profit. △ 2018年SM个别财务报表 Individual SM financial statements, 2018 这一大笔“凭空消失”的钱，极大概率就是拆东墙补西墙，拿着做娱乐赚来的钱去投资副业，或者是填补副业造成的资金坑。IBK投资证券研究员权龙熙分析，目前SM的非核心事业部门，呈现出了赤字幅度扩大的趋势。 This huge amount of “freezing” money is highly likely to result in the opening of the east wall to fill the west wall, to invest in the side business with the money generated by entertainment, or to fill the money hole created by the side business. IBK Investment Securities Researcher Kwon-hee has analysed the current SM non-core sector as showing a trend toward widening the deficit. 鸡蛋放在一个篮子里容易碎，寓言故事里也早就暗藏了结局，当你想把金、银、铁三把斧头都想收入囊中，结果只能是“扑通”一声，掉进湍急的河里。 Eggs can be broken in a basket, their endings are hidden in fables long ago. When you want gold, silver and iron axes in a bag, you can only “pull out” and fall into an acute river. 外患：韩流变寒流 : Han Hao turned cold SM不再是当年的韩国娱乐圈王者，而其实整个韩国娱乐圈也不再是当年的盛世，席卷亚洲的那一股韩流，早已成为了“寒流”。 The SM is no longer the king of the Korean entertainment business of that year, but the entire Korean entertainment industry is no longer the grand world of that year, and the Korean current that swept through Asia has long become a “cold stream”. 2010年，以韩庚为首的韩流鼻祖，带着一众在韩务工艺人开启了“萝卜蹲”模式，轰轰烈烈地回了国：韩庚回完吴亦凡回，吴亦凡回完鹿晗回，鹿晗回完黄子韬回，黄子韬回完刘宪华回…… In 2010, with a group of Korean craftsmen, the radish knuckle-down model was launched and returned to the country with a big bang: Hang returns to Wu Yifan, Wu returns to the deer, the deer returns to the deer, the deer returns to the deer, the deer returns to the deer and the yellow to the Liu Jinghua. 接着，一纸“限韩令”从2016年实施到今天，中国，这个曾是韩国娱乐业最大的海外市场，大门已然紧紧地闭上： Then, from 2016 to the present day, China, once the largest overseas market for entertainment in Korea, has closed its doors: 对标韩流的TFBOYS组合，积累了大量的国内外人气，频繁出现在联合国、亚运会等世界舞台上；《偶像练习生》《创造101》等从韩国兴起的偶像团体选秀节目，又在源源不断地在为内地娱乐圈选拔出一波又一波新兴爱豆…… The combination of TFBOYS for the typhoon has accumulated a great deal of internal and external sentiment, often appearing on the world stage, such as the United Nations, the Asian Games and others; Idol Exerciser, Creation 101, etc., which has emerged from Korea, is also constantly picking up waves and waves of new bean for the interior entertainment community. 前有堵截，后有追兵的焦虑，最直接的体现便是SM股价，兴许有一天我们也可以这样感叹了：人生啊，就像是SM股价，起落起落起落落落落。 There's a blockage, there's a chaser's anxieties, the most immediate manifestation of which is the SM stock price, and perhaps one day we can be as sighing: life, like the SM's stock price, falling, falling, falling, falling, falling and falling. △2006年4月至今的SM股价变化，数据来源：英为财情 SM share price changes from April 2006 to date, data source: English as treasury SM股价就像一个过山车，经历了好几个重要的节点—— The share price of the SM is like a roller coaster that goes through several important nodes-- 根据新闻报道，鹿晗提出解约后的15分钟，立刻蒸发了640亿韩元（约3.7亿人民币）； According to press reports, 64 billion won (approximately 370 million yuan) were evaporated immediately after 15 minutes of the deer's offer to terminate the contract; 吴亦凡解约时，600亿韩元（约3.6亿人民币）又没了； When Wu Yafan broke the contract, 60 billion won (approximately 360 million yuan) was lost; 股东好心建议别搞这么多副业， 被拒绝不说，股价还跌了； The shareholders kindly advised not to do so many side jobs, but were rejected, and the stock price fell. 前不久的“限定男团”消息一出，好家伙，又跌了… As soon as word came out of the Prescription Boys, good man, fell again... 目前，SM市值约6亿美元（约42亿人民币），相比于鼎盛时期的60多亿人民币，足足缩水了20亿人民币。 At present, the market value of the SM is about $600 million (approximately RMB 4.2 billion), up from more than RMB 6 billion during the peak period, and up to RMB 2 billion. 可想而知这辆过山车上的股东和投资人，心情该有多郁闷了。他们逐渐失去了耐心，纷纷抛售手中的股票，甚至有人直接点名公司老大：秀满啊，你能不能专心做自己擅长的事情？ Can you imagine how depressed the shareholders and investors in this minibus are? They are losing patience, selling their shares, and some even name the head of the company: Su-man, can you concentrate on what you're good at? 目前看来，李秀满并没有听进去，而是继续跟着自己的喜好走，不过也不能太任性，毕竟惹火了金主爸爸，把钱收回来了，那还怎么搞副业呢。 So far, it seems that Li Su-man has not listened to it, but continues to follow his own preferences, but can't go too far. After all, he's pissed off the gold master's father, and he's got the money back, so how can he do a side job? 为了安抚股东们，他也就顺势昭告天下，我要用进军区块链来证明自己！至于能不能赚钱目前也不重要，反正空头支票已经写出来了呗。 In order to appease the shareholders, he told the world that I would use the chain of entry to prove myself. It is not important at this time whether or not to make money, but the empty check has been written. 凛冬or早春？ {\bord0\shad0\alphaH3D}Rind winter or early spring? 理想很性感，现实却很骨感 I think it's sexy, but it's real. 股东们向李秀满提出的第二条诫告，则是要改变现在陈腐的运营理念，拿出点儿新东西来。 The second message of the shareholders to Li Soo-moon was to change the old operating concept and bring something new. 但“区块链+发币”的新模式能否会为疲软的娱乐公司注入新活力，目前而言，还是个问号。 However, it is still a question mark whether the new model of block chains + currency will give new life to weak entertainment companies. 高晓松曾在今年第一期《晓说》中探讨过类似的问题，他认为，5G与区块链将是文创产业在未来最重要的两个赛道。然而现实并没有如他所说，因为娱乐圈已经发行过好几轮币，但都殊途同归地，“好像只是短暂地火热了一下”，又归于了宁静。 Ko Xiaozon, who discussed similar issues in the first issue of Xiaoping this year, argued that 5G and block chains would be the two most important tracks for the literary industry in the future. But the reality is not the same, as he said, because entertainment circles have issued several wheels of coins, but they all come back to the same place, “as if it were just a brief heat” and went to peace. 英国有女歌手在2005年把新歌放到了区块链上，粉丝只要存入代币就能使用； There were female singers in the United Kingdom who put new songs on the block chain in 2005, and fans were able to use them in tokens; 韩国也有人搞出了一个名叫“ENT”的区块链项目，创始人坚信着ENT会成为娱乐圈的通用货币，并喊出了 “持币追星，偶像零距离”的口号。 Some people in South Korea also created a block chain project called ENT, where the founders were convinced that ENT would become a universal currency for entertainment circles, and chanted the slogan, "A currency chaser, idol zero distance." 为此，他们请来了各种海内外大牌明星来站台：Running-Man、小泽玛利亚表态要加入， BIGBANG队长权志龙的演唱会支持使用ENT购票，还帮女团T-ara发行了专属“T-ara币”，用于购买周边。 To this end, they brought in a variety of big domestic and foreign card stars: Running-Man, Xiao Zemalia to join, the BIGBANG team leader Jialong's concert supported the use of ENT to purchase tickets, and T-ara issued a special “T-ara coin” for the purchase of the perimeter. △ENT帮助女团T-ara发行“T-ara币” ENT helps the women's group T-ara to issue T-araco. 在国内，ENT则冠名了2017年黄景瑜生日会，规定前20位粉丝只需要只用500ENT红包，除了可以拥有一张入场门票，还可以和黄景瑜合影留念。 At the national level, the ENT was named in 2017 at the Yellow View Yoga's birthday, requiring the top 20 fans to use only 500 ENT red packs and, in addition to having an entry ticket, to stay with the Yellow View Yoga. SNH48女团则是和另一个项目PAI展开了合作，每一位女爱豆通过技术拥有了专属人工智能形象，粉丝可以和这些形象跳舞唱歌吃饭，也可以用PAI币来购买演唱会门票、周边等。 The SNH48 women's group collaborated with another project, PAI, where each woman has a unique artificially intelligent image by technology, and fans can dance and sing with these images, or they can buy concert tickets, surroundings, etc. in PAI currency. 高晓松、佟丽娅、林允儿、韩庚等人曾经在“3点钟无眠区块链群”中现身；汪峰也放过话，“我一定要成为中国第一个发币的艺人”。 Gao Xiao Song, Xia, Lin Yunh and Hang had appeared in the “3 o'clock insomnia” chain; Wang Feng also said, “I must be China's first producer of coins”. 看起来是不是星光熠熠，充满了吸引力？ Doesn't it look like starlight, full of attractions? 但是一两年过去了，ENT价格从巅峰期的1.07美元一路狂跌跌跌到了如今的0.0037美元，PAI与SNH48合作的新闻停留在了今年年初，曾经凌晨3点半还在聊天的“3点钟无眠区块链群”趋于平静，汪峰也把目标换成了“一定要成功上头条的男人”。 One or two years later, however, the prices of ENT fell sharply from the peak of $1.07 to the current amount of $0.0037; the news of PAI's collaboration with SNH48 stayed at the beginning of the year; the “3 o'clock insomnia” chain, which used to be chatting at 3:30 a.m., calmed down; and the aim was replaced by the “man who must succeed”. 还有的团伙，干脆打着人气爱豆的旗号，干着捞一笔大钱就跑的勾当。2018年2月，有粉丝后援团创建了一个网站，称即将发行“TFBOYS饭票”（TFBC），其中60%为三位成员持有，TFBOYS饭票可以永久保存，用以打造粉丝区块链文化圈。结果上线当天就被TFBOYS所属经纪公司打假，认定其在招摇撞骗。 In February 2018, a fan back-up group created a website called TFBOYS (TFBC), 60% of which is held by three members and TFBOYS is permanently preserved for the purpose of creating a chain of culture in fan areas. On the same day, it was faked by a firm of brokers affiliated with TFBOYS, who were found to be cheating. △“TFBOYS饭票”与官方辟谣 "Tfboys tickets" and official rumours. 不仅仅是娱乐圈，放眼全球，各种代币先是层出不穷，紧接着的是狂涨狂跌，资本开始退潮，行业管控力度也开始加大。 It is not just the entertainment industry, but the world as a whole, where the various forms of money have grown, followed by booms and drops, capital flows have begun to retreat, and industry controls have begun to grow. 眼看着凛冬已至，SM却偏要逆流而上，大概是拿捏住了粉丝的心思：你们的爱豆都在我手上，骂完了我还不是照样要买我的币。一位喜欢了吴世勋7年的粉丝就告诉了“8号风曝”（ID：entifengvip），“没有办法，如果所有周边都要用那个破东西（SM币）来购买的话，我一定会买单的。” Looking at the winter, the SM is going up against the flow, probably with the thought of holding a fan: your beans are in my hand, and I'm not going to buy my coin when I'm done. A fan who likes Wu Se-hoon for seven years told `strong' 8' (ID: entifengvip) / strong, “There's no way, if all the surroundings are to be bought with that piece of shit (SM coin), I'll pay for it.” 研究员权龙熙同样也不看好SM有关区块链及发行代币构想，他认为，如果正式执行了，中短期将会继续恶化SM的利润表现。 Researcher Kwon-hee also failed to appreciate the SM's concept of block chains and the issuance of tokens, which, in his view, would continue to worsen the SM's profit performance in the short and medium term if it were formally implemented. 不过，兴许粉丝和研究院的担心不用来得这么早，毕竟冬天之后便是春天，区块链走过了1.0和2.0时代后，能够迎来一个崭新的3.0也说不准。我国央行也透露了消息，未来可能会借助这项技术，发行数字货币用来替代部分现金。 However, the concerns of Happiness fans and the Institute are not being used so early, after winter is spring, and the block chains have passed the 1.0 and 2.0 eras, and it is doubtful that a brand-new 3.0 will come. Our central bank has also leaked news that, with this technology, a digital currency may be issued in the future to replace a portion of cash. 但在春天到来之前，无数的前车之鉴都告诉了SM，需要去解决的难题，还有很多。 But before spring came, countless ex-car tests told SM that there were a lot of problems that needed to be solved. （文章配图来自网络） (article drawings from the Web)
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