文/易北辰
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互联网创业也是讲究年份的。
Internet entrepreneurship is also year-oriented.
1999系的阿里巴巴、百度、腾讯，当今依旧统治着互联网产业，人送外号BAT。
1999, Alibaba, Pedu, Tetsu, still dominates the Internet industry today, with a nickname BAT.
2005系，也称WEB2.0。社交、分享、垂直概念大行其道。产生了今天的优酷、58、还有汽车之家。
2005 is also known as WEB 2.0. Socialization, sharing, vertical concepts go a long way. Today's cool, 58, and car homes.
今天聊聊汽车之家，这家融合了太多五味杂陈的典型性互联网创业公司！
chats about the car house today, a typical Internet business company that combines too much of a vibe!
为什么他是典型性互联网创业
Why is he a typical Internet entrepreneur
早在2005年前，考公务员依然是年轻人泳向上流社会，改变命运的最佳出路。2005年，风向变了，故事的剧本也变了。马云吹过的牛逼正在一个个变成现实。百度、腾讯如日中天。互联网创业成为屌丝逆袭，迎娶白富美、走上人生颠覆的最佳路径。
As early as 2005, civil servants were the best way for young people to swim upwards and change their destiny. In 2005, the wind changed, and the scripts of stories changed. The bulls of Maun are turning into reality one by one. 100 degrees, and the news became the middle of the day. Internet entrepreneurship became the best way to transform life by marrying the rich and the poor.
然而阿里、腾讯、百度，是不是个例。这个时候2005系入创业圈的兄弟们，承担着佐证互联网逆袭论的最佳样本。
, however, Ali, Teng, 100 degrees, is not an example. This time in 2005, the brothers in the business world, have the best samples to support the Internet backlash.
而汽车之家，李想的故事。像天空的一道闪电，滑落在中关村。一场真正英雄不论出身的故事。华尔街、创业圈、吃瓜群众，正翘首企盼这样一个故事。这个时候李想，没有早一步，没有晚一步，偏偏赶上了。
and the car house, the story of Li Xi >. Like a lightning in the sky, it slides into the middle of the village. A true hero, no matter where he comes from. Wall Street, the business circle, the eating crowd, is looking forward to such a story. It's a time when Li ́s thinking, not a step earlier, not a step later, just catching up.
1998年还在上高中的李想就开始做个人网站，2000年注册泡泡网并开始运营，仅凭借着自己对IT产品的一腔热爱和滚雪球式的资本积累，高中学历的李想让泡泡网在中国互联网行业中独树一帜。
also started to be a personal website in high school in 1998, registered and started operating in 2000 with his own passion for IT products and snowball-style capital accumulation, and the high school diploma Li wanted to make bubble networks unique in China's Internet industry.
2005年，李想带领团队从IT产品向汽车业扩张，创建汽车之家网站。目前，汽车之家现已成长为全球访问量最大的汽车网站，2012年底，汽车之家实现了月度覆盖用户8000万。2013年12月11日，李想带领汽车之家在美国纽约证劵交易所成功上市。
In 2005, Lee wanted to lead a team that expanded from IT products to the auto industry to create a car house website. Currently, the car house has grown into the most visited car site worldwide, reaching 80 million users on a monthly basis by the end of 2012. On December 11, 2013, Lee wanted to lead the car house to the United States Stock Exchange in New York.
按李想自己的话说：“我始终觉得自己很幸运，因为我这个本应该是个Loser的高中毕业生，幸运的在最好的年龄赶上了互联网和汽车的飞速发展，并和一群优秀、努力、有原则的年轻人把互联网和汽车结合在一起，做出了一个每天2亿PV和超过10亿年收入(2013年)的汽车网站。”
"I've always felt lucky for myself, because I was supposed to be a high school graduate of Loser, lucky enough to catch up with the speed of the Internet and cars at the best age, and to combine the Internet and cars with a group of good, hard-working, principled young people, making a website of 200 million PVs and more than 1 billion years of income (2013)."
虽然马云、马化腾、李彦宏在成功之后，鼓吹自己的屌丝逆袭经历。但在主流社会，在2000年左右，他们是标准的大学本科毕业生。
, although Maun, Ma Tung, and Li Ying Hong have been successful, preaching their own cock attacks. But in mainstream society, in the year 2000 or so, they were standard undergraduate graduates.
而仅有高中学历的李想逆袭指数更加靠近5颗星。
, with a high school degree, is closer to the five stars.
李想带着汽车之家一路狂飙，汽车之家1.0故事。
一个来自哈佛的男人 A man from Harvard. 就像一个和尚邂逅一只猴子方能成就取经大业。一个好汉三个帮。事实证明，不管是十八罗汉、七剑下天山、还是三个火枪手。创业是一群人的狂欢。 is like a monk meeting a monkey to get a career. A good man and three gangs. It turns out, whether it's 18 rohan, seven swords down Tianshan or three Musketeers. Entrepreneurship is a party for a group of people. 李想在汽车之家一路狂奔后的瓶颈期邂逅了一个来自哈佛的男人。汽车之家进入2.0时代。 Lee wanted to meet a man from Harvard during the bottleneck after the bus house ran all the way. The car house went into 2.0. 人物扫描：秦致，毕业于清华大学，后赴美留学，先后获依阿华大学计算机硕士和哈佛商学院工商管理硕士。此前曾在国外多家知名公司工作，回国后加入265上网导航任首席运营官，并促成了其与Google的并购。2007年7月秦致加入汽车之家任总裁。2009年1月起，任澳信传媒执行副总裁。2009年8月任澳信传媒CEO。 Scanning: Qin Chi, graduated from Qinghua University, followed by a study tour in the United States, was awarded Masters in Computer and Business Administration from the Harvard Business School of the University of Iowa. Previously, he worked in a number of well-known companies abroad and joined 265 online navigation officers and facilitated their merger with Google. Qin joined the Chief Executive of the Automobile House in July 2007. 如果看秦致和李想功成名就之后的分享，你会发现两个男人有一个共通处：就是相信选择的力量。 If Qin and Li want to be famous for sharing it, you'll find that two men have one thing in common: the power to believe in choice. 就像2005年，李想向要做一个垂直细分第一的网站。旅游、汽车、房地产。李想选择了未来十年的大势汽车。 Like 2005, Lee wants to be a vertically divided site. Travel, cars, real estate. Lee wants to choose a big car for the next 10 years. 而秦致，标准的美国东岸精英。在2007年做了一个他朋友圈都不敢相信的选择。加入汽车之家。 "Font" and Qin, the standard East Coast elite of the United States. In 2007, he made a choice that his friends couldn't believe. Join the car house. 按秦致自己的说法：“当时汽车之家成立两年多，20几个人的小团队，2007年加入汽车之家团队的时候，它还处在创业初期阶段。当年，汽车之家的营收只有1000万。比较幸运的是，在我们选择了做汽车网站之后，汽车之家正好赶上了中国汽车增长的高发期。” says Qin: "When the Automotive House was founded for more than two years, a small team of more than 20 people joined the Automotive House team in 2007, it was still in the early stages of starting a business. In that year, the Automotive House received only 10 million dollars. Fortunately, after we chose to do the car website, the Automotive House caught up with the high rate of motor growth in China." 而后的故事耳熟能详。在秦致的领导下，汽车之家成为用户访问量最大的汽车类垂直网站。 Under the leadership of Qin Qin, the Automotive Home is the vertical car-type site with the largest number of users. 根据iUserTracker数据统计：截止2011年11月，汽车之家日均覆盖人数超过460万，月度覆盖人数超过6100万，中国互联网汽车用户59%的时间花费在汽车之家，被称为是中国最具价值的互联网汽车营销平台。 According to iUserTracker data: As of November 2011, car homes covered more than 4.6 million people per day, with more than 61 million people per month, and 59% of China's Internet car users spent their time in car homes, known as the most valuable Internet car marketing platform in China. 2012年8月底，“汽车之家”与盛拓传媒正式拆分，原盛拓传媒将汽车和IT两条业务线进行拆分，变身两家独立公司。“汽车之家”、“二手车之家”组建为一个公司，用“汽车之家”命名；IT领域的IT168、泡泡网等，则组成专注IT领域的媒体集团，沿用盛拓传媒之名。与此同时，汽车之家开始进一步战略转型，除并入二手车业务之外，还增加了汽车之家商城、汽车之家移动端、汽车之家口碑等产品，突破传统垂直网站的生长模式，汽车之家正在加速进行社交化、平台化的转型。2013年12月11日，汽车之家成功登录纽交所，开盘当日市值达到31.6亿美金。 At the end of August 2012 , the Automotive House was officially separated from the Tangashi media, which divided the two lines of operation of automobiles and IT into two independent companies. The Automotive House, the Secondhand Car House, was formed as a company named after the Automotive House; IT168, the Bubble Network, etc., in the IT field, formed a media group dedicated to the IT field, keeping the name of the media. At the same time, the Automotive House began a further strategic transformation, with the addition of products such as the Automotive Business City, the Automotive Mobile Port, the Automotive Monument, etc. to break through the growth pattern of traditional vertical sites, and the Automotive House is accelerating the process of socialization and platform transformation. On 11 December 2013, the Automotive House successfully entered New York House, with a market value of $3.16 billion on the day. 峰回路转 ?平安入局 ?李想秦致出局 ♪ We're out of the game ♪ ♪ We're out of the game ♪ ♪ We're out of the game ♪ We're out of the game ♪ ♪ We're out of the game ♪ We're out of the game ♪ We're out of the game ♪ We're out of the game ♪ 2016年10月13日，汽车之家宣布，公司董事会下属的特别独立委员会近日接到了私有化买家联盟的通知函，他们将撤回今年4月份提交的非约束性私有化要约。 On 13 October 2016, , the Automotive House announced that the Special Independent Commission of the Company's Board of Directors had recently received a letter of notification from the Union of Privatization Buyers that they would withdraw the non-binding privatization offer submitted in April of this year. 这一事件，标志着秦致的汽车之家时代正式终结。汽车之家与李想、秦致成陌路之人。改弦易帜，名曰：平安。 The event marked the end of the era of Qin's car house. The car house is a stranger to Li Xin and Qin. 2016年4月，汽车之家原控股股东澳洲电讯宣布以16亿美元将所持汽车之家47.7%股份转让给中国平安保险集团。此役战罢，中国平安将成为汽车之家的最大股东，而澳洲电讯的持股比例将缩小至6.5%。 In April 2016, the original owner of the Automotive House, Australasia Telecom, announced the transfer of 47.7% of the share held in the Automotive Home to the China Peace Insurance Group for $1.6 billion. As a result of this campaign, Chinese Peace will be the largest shareholder of the Automotive House, while the share in the Australian Telecom will be reduced to 6.5%. 该交易宣布后不足24小时，以汽车之家CEO秦致为代表的买家财团突然提出对后者拟以每股31.5美元的价格将公司私有化，这一价格较过去30天的平均价格有大概12.1%的溢价，较过去60天的平均价要溢价20.7%。买家财团则包括秦致、博裕资本、高瓴资本 和红杉中国。 Less than 24 hours after the announcement of the transaction, the consortium of buyers represented by CEO Qin of the Automotive House suddenly offered to privatize the company at a price of $31.5 per share, a premium of about 12.1 per cent over the average price of the last 30 days and 20.7 per cent over the average price of the last 60 days. 6月26日，在平安正式宣布与澳洲电讯完成股权交割，成为汽车之家大股东后的第二天，汽车之家召开临时董事会，原汽车之家CEO秦致被新任大股东平安占多数席的董事会清洗，一同离任的还有CFO钟奕祺。 On 26 June, the day after the safe official announcement of the end of the deal with Australia's telecommunications as a major shareholder of the Automotive House, the temporary board of directors was convened at the Automotive House. The board of directors of the former Automotive House, CEO Qin, was washed up by the new major shareholder, and the CFO bells left together. 7月12日，汽车之家韩松、李欣和王友华等多名负责一线业务的VP以上高管离职。自平安信托6月25日正式以大股东身份入主汽车之家后，近三个月时间，平安信托已经完成对汽车之家核心管理层的大清洗。 On July 12, several executives above VP who are responsible for first-line operations, such as car homes Han Song, Li Xin and Wang Yu Hwa, left. The Peace Trust has completed a major clean-up of the core management of the car house for nearly three months, after the Peace Trust officially entered the main car house as a major shareholder on June 25th. 10月3日，汽车之家宣布，已任命康雁和王俊朗为公司新董事，而李想和秦致已辞去董事之职，该董事会成员变动已于2016年9月30日生效。至此，平安系与汽车之家早期团队的斗争正式宣告结束。 On 3 October , the Automotive House announced the appointment of Kang Goose and Wang Junlang as new directors of the company, while Li Xin and Qin resigned as directors, and the changes in the board of directors came into effect on 30 September 2016. The battle between the Peace Department and the early team of the Automotive House is now officially over. 汽车之家3.0时代 ? 汽车生态圈 font > Automotive House 3.0 Times > Automotive Ecology 创始团队，人来来往。展现了互联网圈的本质。唯有强者才能生存。 's founding team, people come and go. It shows the essence of the Internet circle. Only the strong survive. 辞去者战功彪炳，而新来者，亦非等闲之辈。 Those who quit, and the newcomers, are not idle. 康雁在2016年6月25日被任命为汽车之家总裁，康在管理咨询领域拥有20多年的工作经验。曾在管理咨询服务公司贝恩(Bain & Company)和壳牌任职。康雁拥有清华大学学士学位和耶鲁管理学院MBA学位。 王俊朗同样在2016年6月25日被任命为汽车之家首席财务官(CFO)，拥有20多年的工作经验，曾在多家公司担任项目经理、CFO和首席运营官(COO)。王俊朗拥有台湾大学学士学位和哈佛商学院MBA学位。 Wang Junlang was also appointed Chief Financial Officer (CFO) of the Automotive Home on 25 June 2016, with more than 20 years of work experience, as project manager, CFO and Chief Operations Officer (COO) in a number of companies. Wang Junlang holds a bachelor's degree from Taiwan University and a MBA degree from Harvard Business School. 全新的管理团队，背靠强大的第一大股东平安集团。汽车之家进入布局生态圈的快车道。 is a brand-new management team, backed by a powerful First Shareholder Peace Group. 进入平安系的汽车之家提出的“4+1”发展战略，即建设“车媒体、车电商、车金融、车生活”4个圈，从“基于内容的垂直领域公司”转型升级为“基于数据技术的‘汽车’公司“1个核心，今年的11.11疯狂购车节将是汽车之家新团队交出的第一个成绩单。 The “4+1” development strategy proposed by at the Car House of Peace, namely the construction of four circles, “Car media, car electrician, car finance, car life”, to be upgraded from a “content-based vertical sector company” to a “data-based `car' company” core, and this year's 11.11 Mad Purchase Festival will be the first report card to be handed over by the new Car House team. 从目前观察来看，汽车之家从产品购成、消费者服务以及生态链布局上逐步印证汽车之家生态化发展的走向。 is currently observed as evidence of the evolution of the eco-economy of automobile homes from the purchase of products, consumer services and the layout of the ecological chain. 公安部交管局最新统计数据显示，截止2016年6月，全国机动车保有量达2.8亿辆，全国机动车驾驶人总量已达3.5亿人。庞大的汽车前端市场孕育出包括保险、维修、养护美容等在内的更为庞大的后端市场。 According to the latest statistics of the Ministry of Public Security's Authority, as of June 2016, there were 280 million motor vehicles in the country and 350 million motor drivers in the country. The large front-end market for cars produces larger back-end markets, including insurance, maintenance, beauty maintenance, etc. 汽车之家未来要做的，是基于这个庞大的市场，融合互联网与汽车产业，将消费者需求与产业链优化有机组合的一家公司，从选车、买车、用车、置换等汽车生活全周期出发，打造一个围绕汽车消费的汽车生态圈。 What the Automotive House will do in the future is build on this huge market, integrates the Internet with the auto industry, optimizes the organic mix of consumer demand with the industrial chain, and builds a car biosphere around car consumption from the full life cycle of car selection, purchase, use, replacement, etc. 从汽车之家双11传来的战报，似取得了不错得开局。而汽车消费链是个漫长得过程，如何平衡厂商、经销商、消费者多方利益，打造极致的用户体验。将是汽车之家生态圈的破局之道。 希望汽车之家双11之后展示的并非简单华丽的销售数字，而是消费者、经销商真诚的点赞。这才是汽车电商真正需要的里程碑。 It's not a simple, fancy sales figure, but a genuine compliment from the consumer, the distributor. That's a real milestone for a car electrician. 作者：易北辰，80后作家，畅销书《读懂移动互联网时代》作者，互联网江湖第二自媒体。 author: Elbe, post-80 author, Bestseller, Reading the Age of Mobile Internet, Internet Second from the media. 发布于：北京
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