百度元宇宙歌会 ｜ IAI官网 ｜ IAI传鉴国际广告奖 ：中国知名综合性广告营销奖项

百度元宇宙歌会，作为全球首个AIGC晚会，国内首档Web3.0沉浸式晚会，由百度App出品，度小满独家冠名播出，林肯汽车战略合作。

Centurion Cosmics, the world's first AGC party, the country's first Web3.0 Baptist party, produced by 100-degree App, aired under the exclusive title, Lincoln Motors Strategic Partnership.

晚会以『未来』为主题，首次启用百度AI数字人-度晓晓担任制作人&表演者，与众多明星同台竞技。

For the first time, the party, under the theme `The Future', was launched as a producer and performer of the 100-degree AI Digital Man — Know — to compete with a large number of stars.

运用AI、XR、文心一格（AI艺术和创意辅助平台）等科技手段，让AI贯穿于每个节目，同时整合旗下希壤元宇宙、数字藏品等Web3.0产品，最终与艺术家们共同打造了一场星数同台、极具“未来感”与“科技感”的跨次元视听盛宴。

Using scientific and technical tools such as AI, XR, Congregation (AI Arts and Creative Support Platform) to bring AI into every programme, and to integrate Web3.0 products such as the Greek dollar cosmos, digital collections, etc., eventually joined artists in creating a multi-dimensional audio-visual feast with the same number of stars, a great sense of the future and a scientific sense.

背景

Background

伴随Web3.0时代到来，全球约25亿人参与虚拟经济，元宇宙蕴藏1.5万亿市场规模，品牌、平台纷纷下场，百度则坚定地用自己擅长的技术-AI，打开Web3.0营销大门。

With the advent of the Web3.0 era, some 2.5 billion people around the world are involved in the virtual economy, with the meta-cosmos harbouring 1.5 trillion market sizes, brands and platforms ending up and hundreds firmly opening the Web 3.0 marketing door with the technology they are good at.

目前百度已完成Web3.0基础设施布局：国内首个元宇宙空间希壤、数字人家族、nft，并通过AIGC能力，源源不断地生产新内容。

Web3.0 infrastructure configurations have been completed at 100%: the country's first metaspace, the Greek family, the digital family, the nft and the continuous production of new content through AIGC capabilities.

同时，在自有业务上率先尝试：在希壤举办集团活动、数字人度晓晓担任AI探索官、AIGC应用于日常宣推，而AI为基础的新产品，也已应用于百度自身营销活动中，并收获大量反馈，形成了『反馈-优化-创新』的迭代机制，真正实现了用AI驱动营销创新。

At the same time, at the same time, at the same time, at the operational level, it has taken the lead in organizing group events in the country, digitally familiarizing itself as an AI Explorer, and using AIGC as a day-to-day promotional tool, while new AI-based products have also been applied to 100% of their own marketing activities and have generated substantial feedback, resulting in an iterative mechanism of `reflection-optimal-innovation', which has truly achieved AI-driven marketing innovation.

故，在AI创新营销解决方案日趋成熟的背景下，百度希望通过举办元宇宙歌会，向业界展示百度AI营销解决方案，与品牌主一起迈进Web3.0时代。

Therefore, in the context of the growing maturity of AI innovative marketing solutions, it is hoped that we will move to the Web3.0 era with brand owners by organizing a meta-cosm song to show industry the 100-degree AI marketing solution.

目标

Target

1、借助元宇宙歌会Web3.0营销解决方案（数字人、元宇宙、AIGC能力），突出百度营销在AI营销领域领先的认知

1. Highlighting the 100% marketing leadership in the field of AI marketing through the Web3.0 marketing solution (digital people, meta-cosmos, AIGC capabilities)

2、提升百度数字人在用户、客户中的认知度与影响力

2. Raising the awareness and influence of 100-degree digital users among users and clients

3、提升品牌主对百度营销平台、百度大事件整合营销影响力的认可

3. Recognition by upgrading brand owners of 100% marketing platform, 100% event integration marketing impact

策略

国内文娱市场的歌舞晚会，从早期的央视春晚到网台直播晚会，再到网络歌会、线上音乐节、线上LIVE等活动不断升级，不仅成为电视观众、网络用户追捧的潮流，也让冠名企业和合作品牌吃到了一波红利。

The dance and dance parties of the domestic entertainment market, from early high-vision evenings to live webcasts, to online concerts, online music festivals, online Lives, etc., have been upgraded to become not only television viewers, online users, but also a wave of dividends for branding companies and partner brands.

作为科技公司的百度，决定发挥AI优势开展Web3.0全链路营销，同时结合百度观星盘的数据洞察和分析，关注“元宇宙”的Z世代用户群体，既是高知消费主力军，又是B端客户希望沟通的目标人群，最终，决定通过打造一场基于Web3.0的时代感和强交互性的“元宇宙”歌会，来脱颖而出。

As a 100-degree technology company, it was decided to take advantage of AI in the full-link marketing of Web3.0 and, in conjunction with the data insights and analysis of the 100-degree asteroids, to focus on the population of the Z generation users of the “Megasmos” — both the master consumer force and the target group of B clients who want to communicate — and ultimately to emerge through the creation of an age-based and interactive “Megascopic” song based on Web3.0.

创意

Ideas >/strong

1、AI+内容

1, AI+ Contents

采用数字人度晓晓担当制作人，并舍弃主持人，以3大故事篇章进行串联。度晓晓作为演唱者与明星同台，采用AI与演员共创节目，如与裘继戎用AI复原《富春山居图合·卷》、与朱恩池联手创作《最伟大的AI作品》，让科技与艺术相互交融，打造一场穿越现实与虚幻的视听盛宴

Using digital people as producers, and abandoning the moderators to link up with three stories. Doo Xiao as singers and stars, using AI and actors as pioneers, for example, with Jo Jie-Jing to restore the "Fu Chun Mountain Maps ", and working with Jun-chi to create "The Greatest Ali Works ", to bring technology and art together and to create an audio-visual celebration that transcends reality and illusions.

2、AI+客户

2, AI+ Client

采用数字人+AI创作的方式，为品牌打造web3.0时代的营销方案（度小满定制AI歌曲《心中的光》、《转转歌》、数字人南屿驾驶林肯Z汽车为品牌演绎试驾）

The design of a web3.0-era marketing programme for brands using digital +AI creation (Small Fill custom-made AI song, " Light in the Heart ", " Turn around ", Digital Man Nanjing driving Lincoln Z as a brand pilot)

3、AI+视觉

3, AI+ Visual

舞台特效根据歌手风格、歌曲内容运用XR技术量身定制，让演唱内容与视觉效果无暇融合，最终视觉呈现由艺术家与文心一格（AI艺术和创意辅助平台）共同产出

The performance of the stage is customized using XR techniques based on singer style, song content, to allow the singing content to be easily integrated with the visual effect, and eventually the visualization is produced by artists in combination with the cultural dimension (AI arts and creative support platform).

4、AI+明星

4, AI+star

结合百度10亿+用户行为和数据分析选用了在某一文化垂类领域的顶尖代表，同时通过AI赋能、数字人加持、情感传递等特点，让艺人、观众和百度具有紧密的连接性，即以科技为原点，赋能于人；以人为契机，链接科技 

A combination of 100-billion-dollar user behaviour and data analysis uses top-level representation in a field of cultural milieu, while at the same time providing artists, viewers and people with close connectivity, i.e. technology as a starting point, enabling people; human opportunities, linking technology & nbsp;