全球区块链App独家数据：女性用户爱挖矿，年轻人更爱炒币

行情类App看似轻量，实际上却解决了数字货币投资者需要时时登录网站看行情的痛点。由上面的交易所App排行可以看出，其实现在并非所有主流交易所都推出了移动端，而行情App可以省去投资者经常登录交易所网站的麻烦。但是，随着交易所App的日益完善，行情App的作用可能被削弱。

Appearance App seems light, but it actually addresses the pain of a digital money investor’s need to log on to a website whenever it is needed. As can be seen from the above-mentioned exchange App’s ranking, its realization is not always on a mobile end in all mainstream exchanges, but it would save investors the trouble of regularly accessing the exchange’s web site.

4、挖矿：暗处生长，中小开发者仍有机会

4. Mining: growing in the dark and opportunities for small and medium-sized developers

如果说区块链相关App在各国尚处于灰色地带，那么挖矿类App则更接近黑色的那一端。目前苹果的App Store和Google Play均已禁止挖矿类App，由于挖矿会耗费大量算力，如果管理不当，手机和计算机都可能受到内部损坏。也因此，挖矿类App比其他类别更加鱼龙混杂，当然众多中小开发者也因此得以脱颖而出。

At present, Apple App Store and Google Play are both banned from mining App, which can cost a lot of money and risk internal damage to mobile phones and computers if not properly managed. As a result, mining App is more fishy than any other class, and of course a large number of small and medium developers have been able to emerge.

5、资讯：热度不及交易类

5. Information: the heat is not comparable to the type of transaction

2018年初，区块链媒体一时间数量激增，相继融资的消息也不绝于耳，但与之形成对比的是，进入主流视野的媒体寥寥无几。资讯类App的情况也印证了这一点，而且不止是中国，国内外的资讯类App都受到了冷落。原因可能有两个：一是目前的区块链/数字货币爱好者主要还是在PC端，对于区块链媒体来说没有太多动力投入移动端，二是这一群体更依赖于社群，而非媒体获取信息。

At the beginning of 2018, the number of block-chained media had surged over time, and the news of successive financings was overwhelming, but contrasted with the fact that few media reached the mainstream. This was also confirmed by the case of the information type App, and not only in China, where the information type App, both domestic and foreign, has been cut off. The reasons for this may be two: the current block-chain/digital money fan is mainly at the end of the PC, for which there is not much motivation to move, and the group is more dependent on the community than on the media for access to information.

Part.3

用户画像：

user portrait:

女性和年轻人爱挖矿，中年人投资更谨慎

区块链相关App尚属小众产品，因此在用户画像上与主流App存在巨大差异，这也是传统App开发者进入该领域钱需要注意的。

As apps associated with block chains are still small products, there is a great difference between user portraits and mainstream Apps, and the money that traditional App developers need to pay attention to entering this area.

1.男性用户占压倒性优势

1. The dominant position of male users

区块链相关App用户绝大部分为男性，占85.05%，女性用户接受这类App要普遍慢于男性。而在各分类中，女性用户比例从高到底依次为：挖矿>钱包>交易所>行情>资讯。

The majority of app users associated with block chains are men (85.05%), and female users generally accept this type of app less slowly than male users. In all categories, the proportion of female users is in descending order: mining > wallet > exchange > information.

从中也可以看出，少数早期接触区块链相关的女性用户，主要兴趣也还是在赚取数字货币，而手机挖矿这类“0成本”应用尤其受到女性用户的喜爱。

It can also be seen that a small number of female users involved in early contact with block chains are still primarily interested in earning digital money, while mobile phones such as mining & ldquao; zero cost & rdquao; applications are particularly popular with female users.

2.25-30岁年轻用户更热衷数字货币交易

2.25-30 year old young users are more interested in digital currency transactions

从年龄分布来看，25-30年龄段的用户为区块链相关App的主要用户，占比32.84%。同时，该年龄段的用户也分别为交易所和钱包的主要用户群体，由此可见该用户群体对数字货币交易的热情更高。

In terms of age distribution, users in the 25-30 age group are the main users of App in the block chain, or 32.84%.

而在行情、资讯和挖矿这三类App中，31-40的中年用户占多数，尤其是行情App，该年龄段用户占比达到44.08%，这或许暗示着中年用户群体在进行数字货币交易时更加谨慎。

In the three types of App, namely, love, information and mining, middle-aged users account for the majority of 31-40, especially the Love App, which accounts for 44.08 per cent of users in this age group, which may suggest that middle-aged user groups are more cautious in their digital currency transactions.

此外，18-24岁年轻用户虽然在所有类别中都不占多数，但相对而言在挖矿类App中的占比最高，达到17.88%，或许仍然与挖矿类App“0成本”的低门槛有关。

In addition, while young users aged 18-24 are not in the majority in all categories, they account for the highest relative share of mining apps, reaching 17.88 per cent, and may still be linked to the low threshold of mining App“ 0-cost & rdquo; and the low threshold.

3.中美韩用户最多，一二线仍是主力

3. China and the United States have the largest number of users. Lines one and two are still the main force.

区块链相关App的用户主要集中于亚洲和北美，中、美、韩尤为热门。而广大非洲和监管较严的欧洲地区尚处于蛮荒地带。

App users associated with the block chain are concentrated mainly in Asia and North America, with China, the United States, and Korea in particular. Africa in general and the more regulated European region in particular are still in the wild.

其中，中国用户城市分布TGI显示，区块链相关App的用户主要还是集中在一二线城市，这与主流App向三四线城市下沉的趋势有很大不同。

Among them, the Chinese user city distribution of TGI shows that app users associated with block chains are still concentrated mainly in second-line cities, which is significantly different from the trend for mainstream App to sink into three or four-line cities.

总结

summary

区块链相关App一定程度上反映了区块链技术的普及程度，也对人们认识区块链、运用区块链起到了过渡作用。从渗透率和用户画像都可以看出，这类App的用户尚属小众，用户群体比较单一，只有门槛较低的挖矿类应用更能向女性用户和年轻用户渗透。

The apps associated with block chains reflect, to some extent, the prevalence of block chain technology and the transition to the recognition of block chains and the application of block chains. As can be seen from penetration rates and user portraits, such App users are still small, have a more homogeneous user base, and only low-threshold mining applications are more accessible to women and young users.

现阶段，数字货币投资是带动此类App增长的主要动力。而结合区块链技术解决实际问题的去中心化应用（DApp）还很稀缺，不过在交易类应用中，钱包已经先于交易所拥抱去中心化，期待未来能够惠及更多领域。

At this stage, digital money investment is the main driver of such App’s growth. Decentralizing applications that combine block-chain technologies to solve real problems (DApps) is scarce, but in trading-type applications wallets have been decentralized before the exchange and are expected to benefit more in the future.

数据说明：

Data description:

1.除特别说明外，数据来源于“猎豹大数据”（cn.data.cmcm.com）移动数据分析平台，猎豹全球智库将在此基础上为大家提供更权威、详实的移动互联网行业报告;

1. The data are derived from “ leopard data & & rdquao; cn.data.cmcm.com) mobile data analysis platform, in addition to a special description, on the basis of which the Leopard Global Think Tank will provide more authoritative and detailed reports on the mobile Internet industry;

2.数据为猎豹产品日常功能收集，符合相关法律法规；

2. Data are collected for the daily function of cheetah products in accordance with the relevant laws and regulations;

3.数据受到猎豹产品的用户规模、分布影响。

3. The data are influenced by the size and distribution of the users of the leopard products.

4.分类榜单为人工筛选，如有遗漏请与我们联系。

4. Lists of categories are manually screened and please contact us if any omissions occur.